Huadu Today news: The 17^th China (Shiling) Leather and Leather Goods Festival kicked off on December 16, 2022 in Shiling Town, Huadu District, with a duration of 6 days. This is a fashion event that integrates top exhibition and sales of leather goods in China, professional events, fashion release, opening ceremony live streaming, cloud exhibition hall, live streaming e-commerce by online celebrity and other activities. The grand ceremony was jointly sponsored by the China Light Industry Federation, China Leather Association and China Plastic Processing Industry Association, co-organized by the Huadu District Government, hosted by the Shiling Town Government, and jointly implemented by the Guangzhou Shiling Leather and Leather Industry Research Center and the Huadu District Shiling Leather Goods Chamber of Commerce.

　　With the theme of “Digital Intelligence Enabling Industry and Fashion Leading the Future”, this leather and leather goods festival highlights the characteristics, and adopts the innovative way of online festival + offline exhibition to guide the industry to develop towards customization, fashion and branding. The activities of this Leather Goods Festival include: 1 "Cloud Opening Ceremony" (the opening ceremony of the 17^th China (Shiling) Leather and Leather Goods Festival and the launch ceremony of the First (2022) China International Leather Goods Luggage Fashion Week), 2 forums (China Shiling Fashion Industry Think Tank Forum, Luggage Industry Cross-border E-commerce Forum), 3 signings (Kuaima (Guangzhou) Digital Economy Industrial base signing, Sichuan University College of Light Industry strategic cooperation signing, China Shiling Leather industry think tank expert recruitment), 4 series (live streaming of the e-commerce luggage lion king championship, the selection of the top ten fashion brands in Huadu, the selection of the top ten Internet celebrity anchors, and the international fashion digital cloud exhibition, Huadu Top 10 fashion brands selection, Top 10 Internet celebrity anchors selection, international fashion digital cloud exhibition), 5 product shows (2023/2024 China International Shiling leather fashion trend release and 2022 Leather Logo Cup award-winning works show, 2 leather bag brand shows and 2 Personal designer new product launches) and so on.

　　With digital intelligence enabling the industry, the leather festival is held online and offline

　　It is a long way to go for Shiling leather goods industry to achieve high-quality development in the "post-epidemic" period due to the sluggish world economy, shrinking global market, grim epidemic prevention and control situation, and the increasing downward pressure for leather goods industry. The next few years will still be a critical period for the transformation and upgrading of Shiling Town leather goods industry and a critical period for solving all kinds of problems and bottlenecks in high-quality development. In an environment where opportunities and challenges coexist, the significance of holding the 17th China (Shiling) Leather and Leather Goods Festival this year is particularly important. Compared with the form and content of the previous Leather Goods Festival, the online festival + offline exhibition is an innovative attempt, but also a demonstration of the pioneering spirit of the Shiling leather industry to the whole industry, the country and the world.

　　Under the new situation of the construction of the 14th Five-Year Plan, the CPC Central Committee and The State Council, based on the new strategy of supply-side structural reform, proposed to build "a new development pattern in which the domestic cycle plays a major role and both domestic and international cycles reinforce each other ", based on the new pattern of double cycle, the Leather and Leather Goods Festival continues to tap the potential of domestic factors and domestic demand. While constantly improving the quality of products, it actively adapts to the new consumption characteristics of personalized, diversified, high-end and experiential, leads the overall upgrading of consumption, and provides continuous new driving force for industrial development. One of the innovations of this year's Leather and Leather Festival is that in combination with the first (2022) China International Luggage and Leather Goods Fashion Week, it provides more high value-added products in line with consumer expectations for domestic consumers on major online shopping platforms by means of online celebrity live streaming. This has brought different consumption experience to the vast number of consumers and create a new world for the leather goods industry in the change of consumer demand and the evolution of the development of digital economy.

　　The way of "promoting production by sales" is also reflected in one of the key links of this China (Shiling) Leather & Leather Goods Festival i.e. Online Cloud Exhibition (international sub-venue). With local Shiling leather goods and luggage enterprises as the main participants, RCEP and buyers' demands in the surrounding areas as the core, the digital exhibition platform is used to provide opportunities for online communication and negotiation and precise matching services for enterprises.

　　The three-day exhibition has been attended by about 50 companies and about 100 buyers from RCEP and surrounding areas. The categories of exhibits include fashionable women's bags, business and leisure men's bags, functional bags, luggage, etc. At the same time, through the digital marketing method of "Global Product Launch" live streaming overseas, break the limitations of time, space and manpower, it gives the buyers a more interactive and intuitive business experience, so as to greatly improve the exhibition effect of enterprises, and seek a broader development space for the leather and leather goods industry.

　　Online shopping brings consumers convenience across time and space as well as diversified shopping choices and high-quality services while offline exhibition and spot sale activities allow consumers to fully enjoy the fun of shopping in the festive atmosphere, and also allow more different types of consumer groups to participate in this Leather Goods Festival. The offline exhibition of leather goods  and luggage held in this year's Leather and Leather Goods Festival was respectively set up in three landmarks of Shiling: Shiling (International) Leather and Leather Goods City, Union Square Live Streaming Base and Mailing "Xihuali", a demonstration site of rural revitalization. Based on the content and characteristics of different products, an atmosphere of activities in the style of fashion, cartoon and creative petty bourgeoisie are created in the three exhibition halls. With the theme of "Shiling Youth Power - Play Bag Planet", the Shiling (International) Leather City Fair introduced famous brands of leather goods, bags and leather furniture in China, such as Montagut, Satchi, Polar, Henney Bear, Nohoo and many other outstanding leather enterprises to carry out individual display of their products.

　　The glittering Shiling Union Square Live Streaming Base, with online celebrity live streaming and selection display as the bedding, has brought a series of personalized luggage and high-end private customized leather goods to the public, to meet the urgent needs of the people to pursue quality life, and display the unique personality and skills of senior designers, and creative handicraft workshops, trendy night markets, carnival and other colorful festival activities, which bring the festival atmosphere of the exhibition to a climax. In Maling "Xihuali" having the theme of "Car Tail Fun Fashion Week", you can experience the most popular camping style at present in the beautiful countryside, go to the car tail bag fashion fair, visit the online popular scenic spots, and start a treasure hunting and shopping trip.

　　The 6-day offline exhibition activity of Leather and Leather Goods Festival, combining "festival", "exhibition", "play" and "purchase",  not only promotes the vitality of local business economy, but also promotes the online and offline expansion of market share of leather and leather goods enterprises and boosts the rapid development of the industry. It also revived the colorful amateur life that the masses are looking forward to.

　　This Leather and Leather Goods Festival provides a standard model for the industry and even other industries in terms of improving the digital operation ability, driving the industry to innovate the sales model with the help of digital economy, and enabling the high-quality development of the industry. The government set up a platform, and relevant departments vigorously cooperated with the construction of industrial digital intelligence system to provide scientific and technological support for this Leather and Leather Goods festival. Tax department of Huadu District focuses on the theme of this Leather and Leather Goods Festival. In order to facilitate enterprises to participate in the exhibition, the tax department actively promotes digital electronic invoice to enterprises and vigorously promotes "contactless" tax handling channels such as V-Tax remote visualization tax handling platform, Yueshuitong, Electronic Tax Bureau and Palm Tax Bureau to facilitate online tax declaration and payment of enterprises , and to enable the high-quality development of the leather and leather goods industry in Huadu District.

　　Figures gathering in a hall to understand the trend of fashion industry

　　As a circular economy industry integrating technology and fashion, leather and leather goods industry plays an important role in beautifying people's life and promoting social harmony. As one of the six fashion industries in Guangzhou, how should Huadu Shiling Leather and Leather Goods industry maintain "sustainable fashion" and seize the opportunity in the future development with "sustainable innovation" on the road to becoming the "leather goods capital of the world"? The highlight of this Leather and Leather Goods Festival, two forums, i.e. "China Shiling Fashion Industry Think Tank Forum" and "Luggage industry Cross-border E-commerce Outbound Forum" can give you answer. The two forums gathered several experts and scholars at home and abroad, including doctoral experts in industrial transformation and planning, well-known domestic and foreign designers, brand marketing experts, leaders of well-known platforms in the field of cross-border and e-commerce, to discuss the development strategy of "internationalization, fashion, digitalization and green" of China Shiling leather goods, and in-depth exchange of overseas and local practical experience of sustainable development, and talk about the future of Huadu fashion industry.

　　New highlights on the Leather Festival Opening Ceremony

　　At the opening ceremony of this Leather and Leather Goods Festival, there will be three signing ceremonies: the signing of KuaiMai (Guangzhou) Digital Economy Industrial Base, the signing of strategic cooperation between Shiling Town Government and College of Biomass Science and Engineering, and the appointment of experts for China Shiling Leather Industry Think Tank.

　　The digital economy industrial base invested by Kuaimai Company will be signed to settle in Huadu during the Leather and Leather Goods Festival. With the sales business of live streaming e-commerce as the core, this project gathers the upstream and downstream of the live streaming e-commerce industry to form the first large-scale integrated live streaming industry hub of "people + goods + site" in China. It will be equipped with complete automated production facilities and factories for traditional industries. It will tailor the operation plan for the whole industrial chain from production to sales for brands and industries, and will realize the settlement of external merchants. The successful completion of Kuaimai (Guangzhou) Digital Economy Industrial Base will further optimize the layout of Shiling leather goods and luggage industrial cluster, promote the cluster industry to realize the optimal allocation of resources, and accelerate the leather goods and luggage industry to become to a new smart industrial cluster with epochal, forward-looking and leading features.

　　The landing and flowering of key projects will open a magnificent development prospect for Shiling, Huadu. At the same time, the rapid development of the industry needs more high-quality talents to join. In this Leather  and Leather Goods Festival, Shiling Town Government will continue to strengthen the cooperation with Sichuan University, a "double first-class" university in Southwest China. At that time, Shiling Town People's Government and College of Light Industry Science and Engineering of Sichuan University will sign a strategic cooperation agreement to conduct the cooperation between governments and universities, and introduce talents for resource sharing and complementary advantages.

　　In order to further expand the scale of the talent team and provide more solid talent support for the development of the industry, the Shiling Town Government specially appointed six experts and scholars to form a think tank in this Leather and leather Goods Festival, to jointly give suggestions for the development of the leather and leather goods industry. If projects is settled in Shiling, talent support, When projects and talents are settled in Shiling, Huadu, Shiling will have a promising future!

　　Glamorous brand show

　　Brand is an intangible asset while the popularity of brand affects the market share and long-term development of enterprises. In today's fierce market competition, brand construction, as the core competitiveness of enterprises, is the driving force "engine" for enterprises to achieve transformation and upgrading and seize market opportunities, and is also the long-term strategic deployment for enterprises to become stronger, better and larger. In addition to the famous 23/24 China International Shiling Leather Fashion Trend Release and the 2022 "Leather Logo Cup" award-winning works show, it also presented the national audience with two excellent leather luggage brand shows and two personal designer new products shows.

　　The "Leather Logo Cup" competition, which has been settled for 22 years, is the most authoritative and influential design competition in China's leather luggage industry. Since the launch of this year's competition, a total of 1,040 works have been received from Beijing Institute of Fashion Technology, Beijing University of Technology, Donghua University, Guangzhou Panyu Vocational and Technical College, Shanghai Arts and Design Academy, Shaanxi University of Science and Technology, as well as luggage and leather goods companies and independent designers. Eighty of them were selected for the final competition on November 22. After rigorous, scientific and fair evaluation by the judges of the expert evaluation committee, 30 gold, silver and bronze awards and 20 other individual awards were finally selected. The award-winning works will be displayed in combination with the release of the 23/24 China International Shiling Leather Fashion Trend, so that the public can witness the birth of a new force in the industry.

　　At the same time, the two major brands of Shiling, "Henny Bear" and "Bisman &BCBG", will bring public two leather goods and luggage brand shows to show the public its pure and beautiful fun and brand style that emphasizes self-display and fearlessness; Two talented domestic top individual designers, Mai Junran and Maggie (Peng Zixia), integrated the traditional design concept of national style and the spirit of freedom in two new product release shows with different characteristics. Their fashionable and practical works accurately express the fashion attitude of contemporary young people.

　　Five glamorous show activities will be broadcast on all major websites and online platforms in three days of the Leather and Leather Goods Festival. The creative work shows with ingenuity will bring a colorful visual feast to the public.